Gen Y emerging as key audience for retirement plan professionals

Bridgeford, Lydell C.
September 2007
Employee Benefit News;Sep2007, Vol. 21 Issue 11, p48
The article assesses the retirement planning needs of the 70 million population of generation Y in the U.S., discussed during the 2007 Society of Professional Asset Managers and Record Keepers conference in Washington, D.C. In contrast to baby boomers, generation Y will be the benefactor of the wealth accumulated by their elders. Robert Reid, president of Wachovia's retirement and investment products group, who also emphasizes that employers and retirement plan providers should start paying more attention to them.


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