From Fido and Fluffy to frogs and ferets

Del Franco, Mark
September 2007
Multichannel Merchant (Penton Media, Inc.);Sep2007, Vol. 3 Issue 9, p9
Trade Publication
The article reports on the growth of the pet supplies market in the U.S. According to New York-based brokerage firm, ParadyszMatera, the pet supplies market list segment has increased in the past two years. The pet supplies lists with the largest 12-month universe counts have stayed consistent during the past year with more than 1.2 million names. Among the leading names include Doctors Foster and Smith for its main dog and cat book.


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