TITLE

It's no laughing matter: Pay now or pay later

AUTHOR(S)
Lowry, Brian
PUB. DATE
October 2007
SOURCE
Variety;10/1/2007, Vol. 408 Issue 7, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article comments on how the U.S. television industry is considering paying stars of television shows for shows downloaded for free off the Internet. Most of the web approaches to payment are a "Pay now" philosophy where historically the industry preferred the "pay later" scheme where they could recoup losses in syndication. The author says there are several reasons for the change in strategy and one of them is due to the dearth of major comedy shows that can earn good syndication money.
ACCESSION #
26905638

 

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