It's no laughing matter: Pay now or pay later

Lowry, Brian
October 2007
Variety;10/1/2007, Vol. 408 Issue 7, p25
Trade Publication
This article comments on how the U.S. television industry is considering paying stars of television shows for shows downloaded for free off the Internet. Most of the web approaches to payment are a "Pay now" philosophy where historically the industry preferred the "pay later" scheme where they could recoup losses in syndication. The author says there are several reasons for the change in strategy and one of them is due to the dearth of major comedy shows that can earn good syndication money.


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