'Internet Lead Generation Is Not Just about Generation Y'

Thangavelu, Poonkulali
October 2007
National Mortgage News;10/3/2007 Convention Special Editin, Vol. 32 Issue 2, p44
Trade Publication
The article discusses the usage of Internet lead generation in the mortgage industry which depicts that it is not only for the Generation Y group and the other younger people. According to chief executive officer (CEO) of Bellevue Diane Holmstrom, the older prospects should not be discounted, considering that there is a group of baby boomers buying second homes online. The lenders have used software that allows them to maximize Internet leads by granting an online loan application.


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