Boden books make the news

Del Franco, Mark
October 2007
Multichannel Merchant (Penton Media, Inc.);Oct2007, Vol. 3 Issue 10, p7
Trade Publication
The article reports on the insertion of a prospecting catalog in "The New York Times" and "The Washington Post" by Great Britain-based apparel merchant Boden. It is stated that Boden distributed between 500,000 and 1 million copies of a 62-page catalog inside the September 9, 2007 issue of the major U.S. newspapers. The move was Bode's first attempt to insert catalogs in newspapers in the U.S.


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