Online Marketing Terms Defined

Broderick, Pat
October 2007
San Diego Business Journal;10/1/2007, Vol. 28 Issue 40, p23
A list of online marketing terms provided by the Search Engine Marketing Professional Organization, a nonprofit global trade association based in Wakefield, Massachusetts, is presented. They include Acquisition Strategy, Automatic Optimization, Buzz Monitoring Services, Pay-Per-Click Advertising and others.


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