TITLE

Online Marketing Terms Defined

AUTHOR(S)
Broderick, Pat
PUB. DATE
October 2007
SOURCE
San Diego Business Journal;10/1/2007, Vol. 28 Issue 40, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
A list of online marketing terms provided by the Search Engine Marketing Professional Organization, a nonprofit global trade association based in Wakefield, Massachusetts, is presented. They include Acquisition Strategy, Automatic Optimization, Buzz Monitoring Services, Pay-Per-Click Advertising and others.
ACCESSION #
27088570

 

Related Articles

  • Digital will deliver. Gregory, Richard // Marketing (00253650);1/14/2009 Forward Thinking, p17 

    The article discusses the growing trend and importance of search marketing in the midst of global economic crises. It states that online advertising in the first half of 2008 increased. Also, it examines the increasing focus on the quality of analytics and the software required to deliver them....

  • Success hinges on clever use of key words.  // Marketing Week;5/17/2007, Vol. 30 Issue 20, p34 

    The article differentiates organic search and paid search used in the digital marketing and advertising. Organic search is difficult and unpredictable, and it can take many months before any significant results will appear. On the other hand, paid search is easy, predictable and starts producing...

  • Search listings get dressed up, but good luck finding them. Sullivan, Danny // Advertising Age;7/28/2008, Vol. 79 Issue 29, p26 

    The article focuses on so-called "enhanced" listings, a means of Internet advertising via Web search engines. Marketers create computer applications which contain further information on their product or service which are linked to the basic listing of said product provided by the search engine.

  • Fraud a New Concern for Online Advertisers. Kovach, Lisa // San Diego Business Journal;3/21/2005, Vol. 26 Issue 12, p9 

    The article informs that as interactive marketing continually gains a larger presence in the online world, advertisers who look to place sponsored or paid advertisement on search engines such as Google and Yahoo must be wary of fraudulent acts in pay-per-click advertisements. Click fraud, as it...

  • Medium draws funds from other channels. Krol, Carol // B to B;4/23/2007, Vol. 92 Issue 5, p26 

    The article presents information on the growth of search marketing. According to a report released by the Search Engine Marketing Professional Organization (SEMPO), North American spending on search engine marketing in 2006 totaled $9.40 billion. Paid search accounted for 86% of search marketing...

  • PROBLEM SOLVED. Kelleher, Siobhan; Kaminski, Brian; Kinkade, Jim // B to B;7/16/2007, Vol. 92 Issue 9, p20 

    The article focuses on solutions to problems in the field of online marketing. A solution is presented to the problem of enabling users to find information quickly and easily in a content-rich site. It is suggested that many companies are finding that their Web site serves users not just as a...

  • Online analysts to increase search budgets by 25%.  // New Media Age;6/9/2005, p15 

    This article reports on the plan of online analysts to increase their search budgets by 25 percent in Great Britain in 2005 according to Forrester Research. Online analysts will plough more into search analysis than any other area of Web reporting. A new survey claims that half of Web analytics...

  • Next in line. Reed, David // Precision Marketing;7/8/2005, Vol. 17 Issue 36, p17 

    Reports on the growth of search marketing in Great Britain. Factors contributing to the rise in spending on search engine marketing; Complexities of search marketing; Impact of increased spending on search marketing.

  • The rules of the game. Clark, Mairi // Marketing (00253650);9/24/2008, p62 

    The article offers tips for companies to effectively utilize search engines on its behalf in Great Britain. It is advised that companies should follow certain steps in using the search engine to avoid fraud from unscrupulous individuals. These tips include staying true to the brand's core...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics