TITLE

Burning desire for change

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
October 2007
SOURCE
Brand Strategy;Oct2007, Issue 216, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the possibility of carbon offsetting to prevent global warming. A television advertisement which suggests that the emissions from cows add to the risk of global warming. However, many consumers and businesses opposed the proposition to get rid of these cows because it will really affect the economy. It makes carbon offsetting as the other option which is the process of minimizing carbon dioxide risks by investing in environmental projects.
ACCESSION #
27131825

 

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