TITLE

Here's a marketer's guide to surviving a writers strike

AUTHOR(S)
Brodesser-Akner, Claude
PUB. DATE
October 2007
SOURCE
Advertising Age;10/22/2007, Vol. 78 Issue 42, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a marketer's guide to surviving a possible writers strike by film and television writers in the United States. If a strike goes through, many television shows will be hurt greatly, especially the late-night talk shows that provide television networks with most of their revenue. A timeline of potential strike problems is presented.
ACCESSION #
27166903

 

Related Articles

  • Here's a marketer's guide to surviving a writers strike. Brodesser-Akner, Claude // Advertising Age;10/22/2007, Vol. 78 Issue 42, p3 

    The article presents a marketer's guide to surviving a possible writers strike by film and television writers in the United States. If a strike goes through, many television shows will be hurt greatly, especially the late-night talk shows that provide television networks with most of their...

  • TURKEY OF THE WEEK.  // Campaign;5/30/2008, Issue 21, p35 

    The author reflects on the television spot for West+compost by the Driven agency in Manchester, England. He averred that it is badly written, critically performed and cannot even be supposed to be so defective that it is funny. He suggests that the script should have been torn up and disseminate...

  • Don't Let Advertisers Dictate the Content.  // Television Week;5/21/2007, Vol. 26 Issue 21, p8 

    The article author comments on advertising in television. According to the author, the upfront week in New York showed how television networks want to work with advertisers. The author states that networks need to be cautious about inviting sponsors during the creative process of developing...

  • Cable Retains Strike-Fueled Audience Gains. Lafayette, Jon // Television Week;4/21/2008, Vol. 27 Issue 12, p6 

    The article focuses on a report released by Cabletelevision Advertising Bureau, U.S. cable networks added viewers at an accelerated pace during the Writers Guild of America strike, and when it ended, they continued to post record-high ratings. Among adults 18 to 49, the gap in average nightly...

  • Strike-bitten TV sellers fear coughing up cash. Steinberg, Brian; Ives, Nat // Advertising Age;11/26/2007, Vol. 78 Issue 47, p1 

    The article focuses on how the 2007 writers strike could affect television advertising and sales. Because of the strike, media buyers are considering asking for their money back, should the two sides in the writers strike not come to terms. The author reports that traditionally, when ratings...

  • SOME EFFECTS AND NONEFFECTS OF CAMPAIGN COMMERCIALS: An Experimental Study. Meadow, Robert G.; Sigelman, Lee // Political Behavior;1982, Vol. 4 Issue 2, p163 

    This paper addresses the question of how TV commercials can be used to build support for a candidate. Employing experimental methods, the authors tested the independent effects of several advertisement variables. Spot advertisements of an actual congressional candidate were produced by the...

  • The Pitchman.  // Time; 

    The article features Edward McMahon Jr.,a pitchman in the U.S. McMahon ranks as the most effective salesman in television (TV) since the heyday of Arthur Godrey. In doing the Budwieser beer commercials for four years, McMahon has developed into principal spokesman for the firm and makes 50% of...

  • WGA asks feds for brand aid. Triplett, William // Daily Variety;9/21/2007, Vol. 296 Issue 58, p1 

    The article reports that television writers in the U.S. have formally requested the help from the Federal Communications Commission (FCC) in their disagreement with networks over the increasing use of product integration. The Writers Guild of America West asked the FCC to adopt a rule requiring...

  • Radio Live. Rollins, Rich // AdMedia;Aug2005, Vol. 20 Issue 7, p29 

    Focuses on a television advertisement created for Radio Live which features an unrehearsed dialogue from subjects. Challenges on making the commercial.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics