TITLE

Facebook's big sell

AUTHOR(S)
Jones, Gareth
PUB. DATE
October 2007
SOURCE
Marketing (00253650);10/17/2007, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the strategy of social networking Web site Facebook which is now turning its attention to becoming a viable option for big-brand advertisers. The Web site, keen to tap into its vast user-base, is working with advertisers and agencies to develop commercial opportunities on the site. It has appointed Yahoo! Inc.'s commercial director Blake Chandlee as Great Britain head of sales.
ACCESSION #
27332687

 

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