Facebook's big sell

Jones, Gareth
October 2007
Marketing (00253650);10/17/2007, p15
Trade Publication
The article reports on the strategy of social networking Web site Facebook which is now turning its attention to becoming a viable option for big-brand advertisers. The Web site, keen to tap into its vast user-base, is working with advertisers and agencies to develop commercial opportunities on the site. It has appointed Yahoo! Inc.'s commercial director Blake Chandlee as Great Britain head of sales.


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