TITLE

Nestle to boost Kit Kat with Chunky ice cream

AUTHOR(S)
McCawley, Ian
PUB. DATE
January 2000
SOURCE
Marketing Week;1/20/2000, Vol. 22 Issue 49, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Nestle Corp. will launch its Kit Kat Chunky ice cream line as an extension of its chocolate brand. Budget for the product launch; Impact of the ice cream line on the brand's 1999 sales; Background on the ice cream line.
ACCESSION #
2740271

 

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