Nestle to boost Kit Kat with Chunky ice cream

McCawley, Ian
January 2000
Marketing Week;1/20/2000, Vol. 22 Issue 49, p8
Trade Publication
Reports that Nestle Corp. will launch its Kit Kat Chunky ice cream line as an extension of its chocolate brand. Budget for the product launch; Impact of the ice cream line on the brand's 1999 sales; Background on the ice cream line.


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