TITLE

RBS Insurance hunts for insight director

AUTHOR(S)
Hoffbrand, Jenny
PUB. DATE
September 2007
SOURCE
Precision Marketing;9/7/2007, Vol. 19 Issue 18, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the search made by RBS Insurance for a new insight director in Great Britain. According to the article, the move aims to promote retention and selling opportunities to its brands which include Privilege, Direct Line and Churchill. In addition, the firm is said to be embarking into the online price comparison market with Tesco Personal Finance Group and thus making their product available on Web sites for the first time.
ACCESSION #
27424226

 

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