"You Believe in Pirates, Of Course…": Disney's Commodification and "Closure" vs. Johnny Depp's Aesthetic Piracy of Pirates of the Caribbean

Petersen, Anne
April 2007
Studies in Popular Culture;Apr2007, Vol. 29 Issue 2, p63
Academic Journal
The article explores the "Pirates of the Caribbean," a movie that was made from a ride in a Disney theme park, and the role played by Johnny Depp to enliven the Disney product. It discusses Disney's method of commodification, which is characterized by its synergistic relish, and its effective capitalization of its narratives, sequels, and characters.


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