TITLE

ROUNDING UP THE ONLINE LAGGARDS

AUTHOR(S)
Gordon, Josh
PUB. DATE
November 2007
SOURCE
Folio: The Magazine for Magazine Management;Nov2007, Vol. 36 Issue 11, p61
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides tips for publishers on countering negative online experiences. According to the author, interactive advertisers typically made an online buy that went bad, or know someone who did. He suggests countering a negative online personal experience with a positive one by hooking all media buyers with a personal interest. Another way to counter a Web laggard is to make it safe to change his or her mind with news of change.
ACCESSION #
27486055

 

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