November 2007
CardLine;11/9/2007, Vol. 7 Issue 45, p31
Trade Publication
The article deals with the Visa-branded health care gift card launched by health insurer HighMark Inc. in November 2007. Vance Hodnett of Pelorus Group says the card, which can be used to pay for doctor and dentist appointments, prescriptions, and even health clubs and cosmetic surgery, might be a little ahead of its time, but would likely catch on among aging baby boomers whose medical expenses are rising. Kim Bellard of HighMark expected women in the so-called sandwich generation to be the biggest buyers.


Related Articles

  • Gift of Good Health. Chordas, Lori // Best's Review;May2008, Vol. 109 Issue 1, p112 

    The author reflects on the introduction of HealthCare Vista Gift Card by Highmark Inc. The author explains that the gift card allows gift givers to give the gift of good health to family and friends. The card can be used in paying various medical expenses. Further, the author provides his...

  • What's Driving Sales Of LTC To The Boomers?  // National Underwriter / Life & Health Financial Services;7/28/2003, Vol. 107 Issue 30, p14 

    Reports on the factors driving the sales of long-term care insurance among baby boomers in the U.S. Concerns of baby boomers about their health and susceptibility to ailments; Perception by baby boomers that neither the government nor their children will finance their treatment needs;...

  • Helping Boomers Through The Major Medical Maze.  // National Underwriter / Life & Health Financial Services;7/28/2003, Vol. 107 Issue 30, p16 

    Discusses how financial advisors can help affluent baby boomers find major medical coverage in the U.S. Difficulty of finding medical coverage for baby boomers who are not eligible to guaranteed-issue policies under insurance laws; Range of insurance products for baby boomers in need of medical...

  • Even Affluent Boomers May Need Help Finding Major Medical. Bell, Allison // National Underwriter / Life & Health Financial Services;8/25/2003, Vol. 107 Issue 34, p18 

    Focuses on difficulties in getting health coverage and buying health insurance by affluent baby boomers in the U.S. Reasons for the difficulty in finding proper health insurance by baby boomers; Importance of helping baby boomers to find a good health insurance for an insurance company; Type of...

  • Some Things to Chew On. Ratner, Todd // BusinessWest;2/4/2008, Vol. 24 Issue 20, p48 

    The article discusses estate planning considerations for the Baby Boomer and Sandwich Generation in the U.S. According to the author, these two generations have unique characteristics that will require specialized estate planning. By planning ahead, these generations can protect their assets...

  • Be a hero to the "Sandwich Generation.". Ham, Michael // Senior Market Advisor;Jul2011, Vol. 12 Issue 7, p70 

    The article focuses on selling financial insurance products to Sandwich Generation members or baby boomers and helping them at the same time. It cites several strategies such as the Veterans Administration Aid and Attendance program in the U.S. and the File and Suspend idea within Social...

  • Women Seen Often Driving The LTC Insurance Sale. De Simone, Marcella // National Underwriter / Life & Health Financial Services;5/12/2003, Vol. 107 Issue 19, p34 

    Reports on a study attributing long term care (LTC) insurance sales growth to women clients in the U.S. Influence of the social role of women as care providers on their interest in LTC; Attitude of women toward long term care; Prevalence of women baby boomer clients.

  • WAL-MART SAYS SHOPPERS ARE USING GIFT CARDS FOR ESSENTIALS.  // CardLine;2/15/2008, Vol. 8 Issue 7, p3 

    This article reports on assessment made by Wal-Mart Stores Inc. about gift card redemptions during a press release in the U.S. The company stated that gift card redemptions were slower than expected since the holidays and shoppers are using gift cards for food and other consumables rather than...

  • Surf's up! Driessen, Petra // NZ Marketing Magazine;Dec2006/Jan2007, Vol. 25 Issue 11, p32 

    The article presents a synopsis of topic studies conducted by planners at Saatchi & Saatchi for their clients in New Zealand regarding several trends in advertising that influence people. L'Oréal captured the interest of women consumers with the slogan "Because I'm worth it." Sales of Harley...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics