TITLE

HEALTH INSURER MAY BE LAUNCHING NEW GIFT CARD TREND

PUB. DATE
November 2007
SOURCE
CardLine;11/9/2007, Vol. 7 Issue 45, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the Visa-branded health care gift card launched by health insurer HighMark Inc. in November 2007. Vance Hodnett of Pelorus Group says the card, which can be used to pay for doctor and dentist appointments, prescriptions, and even health clubs and cosmetic surgery, might be a little ahead of its time, but would likely catch on among aging baby boomers whose medical expenses are rising. Kim Bellard of HighMark expected women in the so-called sandwich generation to be the biggest buyers.
ACCESSION #
27511549

 

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