Monetizing Membership

Bruno, Antony
November 2007
Billboard;11/24/2007, Vol. 119 Issue 47, p26
Trade Publication
The article discusses how the three major social networking web sites, Myspace, Facebook, and Bebo, are all launching new initiatives that are designed to parlay their massive user bases into revenue and promotional opportunities for major media companies. Facebook has launched an initiative called Social Ad, which allows brands to create their own profile page on Facebook, just like individual users. INSET: EARGASM.


Related Articles

  • Is Facebook Overrated? Hamilton, Anita // Time;12/3/2007, Vol. 170 Issue 23, p48 

    The author discusses the online social networking website Facebook.com. According to the author, while networking is one of the most popular activities on the Internet, users' disinterest in advertisements and lack of commitment may inhibit Facebook Inc.'s growth in the long-run. The article...

  • Facebook sees audience Brow by over 100% in 2008 as rivals MySpace and Bebo languish. McEleny, Charlotte // New Media Age;2/26/2009, p04 

    The article reports on figures from Nielsen Online in January 2009, which reveal that Facebook has increased its audience by 107% in Great Britain. Facebook, which has a total of 17.6 million unique users in the country, has further increased its lead over other online social networks like...

  • Crowd pleaser. Howell, Nic // New Media Age;2/26/2009, p32 

    The article discusses research by Nielsen Online on the growth of online social networks in 2008. The data reveals that Facebook's unique visitor numbers have increased by 86% from 8.67 million in 2007 to 16.14 million in 2008. Facebook's closest rivals are MySpace and Bebo, but it is noted that...

  • On a Roll(er Coaster). Shields, Mike // MediaWeek;3/17/2008, Vol. 18 Issue 11, p10 

    The article reports that even though Internet content provider AOL is having sales-management troubles and may be up for sale, the company spent nearly $1 billion to acquire social-networking site Bebo in March 2008. The site claims 40 million members worldwide and is in direct competition with...

  • My space or yours? Schaal, Dennis // Travel Weekly Australia;7/13/2007, Issue 56, p6 

    The article focuses on using social networking sites to advertise products in Australia. According to the author, companies are building pages and furthering their marketing messages in a non-traditional ways on social-networking web sites such as MySpace and Facebook. He added that...

  • If click-through isn't a measure, what's engagement? Howell, Nic // New Media Age;8/20/2009, p02 

    The author explores the issues surrounding click-through rates which have been a central tenet of online advertising. He notes that although LinkShare published a report that says less than 5% of social network users have ever clicked on a banner advertisement, advertisers such as Sky still...

  • Advertising to Get More Social. Shields, Mike // MediaWeek;11/12/2007, Vol. 17 Issue 41, p4 

    This article explores the value of advertising on online social networks such as Facebook and MySpace. Facebook has launched Social Ads which allows users to make public their purchases of products. Advertisers can place messaging next to the users' endorsements. MySpace announced its...

  • Losing Its Cool. Lacter, Mark // Los Angeles Magazine;Oct2009, Vol. 54 Issue 10, p92 

    The article features the first social networking site, MySpace. While it continues to attract millions of visitors, surveys show that it has been losing to Facebook since June 2009. This means less advertising for the site, whose 900 million advertising deal with Google expires in 2010....

  • MySpace's Top Rivals Vie For Advertiser Attention. Morressey, Brian // Adweek;6/4/2007, Vol. 48 Issue 23, p12 

    The article reports on advertising on social network Internet sites. With MySpace.com as the top social networking site on the Internet, advertisers are marketing their services to other smaller social networking sites to better compete against MySpace. Advertisers claim sites such as...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics