TITLE

Monetizing Membership

AUTHOR(S)
Bruno, Antony
PUB. DATE
November 2007
SOURCE
Billboard;11/24/2007, Vol. 119 Issue 47, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how the three major social networking web sites, Myspace, Facebook, and Bebo, are all launching new initiatives that are designed to parlay their massive user bases into revenue and promotional opportunities for major media companies. Facebook has launched an initiative called Social Ad, which allows brands to create their own profile page on Facebook, just like individual users. INSET: EARGASM.
ACCESSION #
27611260

 

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