TITLE

GET BACK IN THE BOX

AUTHOR(S)
Heath, Dan; Heath, Chip
PUB. DATE
December 2007
SOURCE
Fast Company;Dec2007/Jan2008, Issue 121, p74
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The authors of the article consider business creativity and suggest that rather than thinking outside the box, companies should create whole new boxes. Brainstorming sessions can be useful, but should be organized around a goal. Sociologist Ray Oldenburg discusses in his book "The Great Good Place" how other places such as coffee shops can be used to conduct business.
ACCESSION #
27686903

 

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