Merck & Co: Isentress approval, another first for the HIV market

December 2007
PharmaWatch: Monthly Review;Dec2007, Vol. 6 Issue 12, p27
Market Research Report
The article reports on the approval of Merck & Co.'s Isentress combined with other antiviral agents in treating HIV patients facing resistance to multiple HIV drugs by U.S. Food and Drug Adminstration (FDA). Merck has priced the drug lower than Pfizer's Celsentri and Roche's Fuzeon, the other first-in-class therapy targeting patient group. Merck's proactive approach in promising further trials and investment in reporting systems could bolster the drug's commercial prospects.


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