November 2007
Campaign;11/23/2007, Issue 47, p5
Trade Publication
The article focuses on recent entries posted at two different Weblogs. According to a posting that deals with environmental benefit of brands posted at www.brandrepublic.com/campaign, the value of any branded item often decays far more slowly than the value of unbranded equivalent. According to the Weblog http://russelldavies.typepad.com, advertising executives and agencies need new structures and practices, not copied from the agency model, but new inventions.


Related Articles

  • BRAND STATS.  // Brand Strategy;Nov2004, Issue 187, p42 

    Provides statistical data concerning brand name products in Great Britain. Instant coffee consumption in Spain, Germany, France and Great Britain; Total spending for facial skin care sector; Top advertisers as of September 2004.

  • Letters. Morton, Valerie; Coles, Emilie; Gray, Rob; Scognamiglio, Marco; Foley, Trevor; Robertson, Hugh // Marketing Week;3/29/2007, Vol. 30 Issue 13, p22 

    Several letters to the editor are presented in response to articles in previous issues including "Brands Are at Risk of Losing the Trust They Have Built in Their Offerings," in the March 22, 2007 issue, "Is Full Service Just a Fad," in the March 8, 2007 issue, and "Live for Less," in the March...

  • Diet Coke, Sky and Boots are Heat Radio 'VIPs'.  // Marketing Week;9/27/2007, Vol. 30 Issue 39, p14 

    The article reports that Diet Coke, Sky and Boots brands have signed up for the relaunch of Heat Radio station by EMAP Advertising in Great Britain. The digital station allows brands to get involved in its program to create an exclusive club of five advertisers with Ford as the first advertiser...

  • Rapid White to offer 'tooth pen'.  // Marketing (00253650);11/24/2004, p11 

    This article reports that Rapid White, the tooth-whitening brand, is introducing Bright Stick, Great Britain's first tooth-whitening pen. Brand-owner Lornamead claims that consumers who use the product twice a day for three days will notice an improvement in the whiteness of their teeth. Potter...

  • No need to switch channel yet. Benady, David // Marketing Week;8/10/2006, Vol. 29 Issue 32, p31 

    The article focuses on the effectiveness of television advertising as the main marketing tool for brands in Great Britain. According to sponsorship media agency Drum, brands spend millions a year on producing and airing branded content. Interactive television advertising and product placement...

  • RUSSELL DAVIES. Davies, Russell // Campaign;11/3/2006, Issue 44, p14 

    The article presents the author's views on the Website YouTube.com of YouTube Inc. The author says that when one goes to the Website and types the brand name into the search bar, there is a possibility that three scenarios will present themselves. The first possibility is that the customers will...

  • The companies that bring 'engaging ideas to life'.  // Campaign;4/20/2007, Issue 16, p16 

    The article presents the views of experimental marketers Malcolm Cox, founder of the company Lunch and Mark Whelan, Creative Director of the company Cake. Cox said that clients wanted engaging ideas brought to life. He thought that there was a gap for a specialist company that turned ideas into...

  • TURKEY OF THE WEEK.  // Campaign;2/18/2005, Issue 8, p25 

    This article reports that Larissa Bannister simply cannot understand DDB London's continued insistence on using pandas in its campaigns for Knorr cooking sauce brands.

  • Hunt sets TBWA on course for uncharted creative territories. Cooper, Ann // Campaign;4/23/2004, Issue 17, p18 

    John Hunt is a year into his tenure as the worldwide creative director of the dollars 9.7 billion, 237-office TBWA global network. The founding partner of the South African hotshop TBWA\Hunt Lascaris is also responsible for restoring the creative sparkle to the tarnished New York office. Hunt...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics