TITLE

BEST OF THE BLOGS

PUB. DATE
November 2007
SOURCE
Campaign;11/23/2007, Issue 47, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on recent entries posted at two different Weblogs. According to a posting that deals with environmental benefit of brands posted at www.brandrepublic.com/campaign, the value of any branded item often decays far more slowly than the value of unbranded equivalent. According to the Weblog http://russelldavies.typepad.com, advertising executives and agencies need new structures and practices, not copied from the agency model, but new inventions.
ACCESSION #
27891102

 

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