TITLE

Ads That Leave Scripted Shows Might Not Return

AUTHOR(S)
Neff, Jack
PUB. DATE
December 2007
SOURCE
Television Week;12/10/2007, Vol. 26 Issue 45, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers the Writers Guild of America strike and its impact on television programming. If the strike forces advertisers to shift focus to live and reality programming, it effectively lifts the curtain on the future. According to a study by TiVo and Information Resources Inc., dramas and comedies are the programs most vulnerable to time-shifting and advertising-skipping by DVR users. TiVo VP-Research Todd Juenger believes the strike's effect may even improve the television experience.
ACCESSION #
27997085

 

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