Poor Branch Placement Could Kill Revenues

Malakian, Anthony
January 2008
U.S. Banker;Jan2008, Vol. 118 Issue 1, p34
Trade Publication
The article offers tips that community banks should consider when opening a new branch in the U.S. According to the author, community banks should avoid poor judgment and bidding wars with bigger banks. He mentions that successful community banks need new branches to reach a full level of deposits within three years. He also cites ways to create low-cost plans, including the Federal Deposit Insurance Corp.'s Web site, which provides views on how a community bank's competitors are doing.


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