Who watches the watchmen?

December 2007
B to B;12/10/2007, Vol. 92 Issue 17, p10
The article informs that the journal has monitored nearly 100 marketing blogs and chosen the best posts to feature on its Web site www.btobonline.com/blogs. It is informed that the writers of the journal's marketing blogs tend to be more than just industry observers. Many are themselves marketers who can take a clear look at their industry and write about the challenges they face on a day-to-day basis. With so much information being posted in the blogosphere on a daily basis, the journal has decided to have its editors and reporters browse through the material to find the most compelling content for its audience of b-to-b marketers.


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