TITLE

Who watches the watchmen?

PUB. DATE
December 2007
SOURCE
B to B;12/10/2007, Vol. 92 Issue 17, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article informs that the journal has monitored nearly 100 marketing blogs and chosen the best posts to feature on its Web site www.btobonline.com/blogs. It is informed that the writers of the journal's marketing blogs tend to be more than just industry observers. Many are themselves marketers who can take a clear look at their industry and write about the challenges they face on a day-to-day basis. With so much information being posted in the blogosphere on a daily basis, the journal has decided to have its editors and reporters browse through the material to find the most compelling content for its audience of b-to-b marketers.
ACCESSION #
28029617

 

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