TITLE

Carbon neutrality challenges market

AUTHOR(S)
Reed, Irit
PUB. DATE
November 2007
SOURCE
Precision Marketing;11/30/2007, Vol. 20 Issue 4, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information about carbon neutrality in Great Britain. It is the latest buzzword in direct marketing industry but the move to reduce its footprints are relatively new thus evoking confusion about its standards. Business establishments should thrive and contribute to solve the greenhouse effect by becoming carbon neutral.
ACCESSION #
28084346

 

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