TITLE

NBC readies new upfront as video goes out-of-home

AUTHOR(S)
Steinberg, Brian
PUB. DATE
January 2008
SOURCE
Advertising Age;1/7/2008, Vol. 79 Issue 1, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on NBC Universal's desire to attract advertisers to use its outdoor advertising assets. Particular focus in the article is given to NBC Universal and their plan for bigger advertising use of its outdoor digital television screens in supermarkets, near gas station pumps, taxi cabs, and in arenas. The strike of the Writers Guild of America has forced networks to go elsewhere for profits.
ACCESSION #
28225926

 

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