TITLE

Getting on board with 'Boom'-ing fashion trends

AUTHOR(S)
Moroz, Yelena
PUB. DATE
December 2007
SOURCE
Retailing Today;12/10/2007, Vol. 46 Issue 1818, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the general population of baby boomers in the U.S. According to the 2005 Census Bureau, baby boomer population surpasses almost 78 million. Such demographic typically spends more than previous generations, unlike teenagers who relish at the idea of a store that focuses on their youthfulness. For boomers, shopping for apparel is just as purchasing a wine.
ACCESSION #
28566005

 

Related Articles

  • Millennials, Data, Bold Stakeholders Will Test Communicators in '16. samson, dave // PR News;1/4/2016, p1 

    The article presents information on a report from the U.S. Census Bureau during June 2015, according to which millennials have outnumbered baby boomers, and have become the largest generation in the U.S.

  • Retail Opportunities in a World of Extremes: Understanding today's teens and boomers. Morrison, Gina Paglucia // European Retail Digest;Autumn2007, Issue 55, p70 

    Understanding the diversity in shopping styles and attitudes is important in today's consumer marketplace. To gain greater insight, a recent IBM study focused on two groups -- teens and boomers. We found that for techsavvy teens, the social aspects of shopping and purchasing are paramount....

  • EVALUATION OF CENSUS WARTIME POPULATION ESTIMATES AND OF PREDICTIONS OF POSTWAR POPULATION PROSPECTS FOR METROPOLITAN AREAS. Hauser, Philip M.; Tepping, Benjamin J. // American Sociological Review;Oct44, Vol. 9 Issue 5, p473 

    The measurement of wartime population shifts and the determination of their postwar performance are of interest to a wide variety of persons and agencies in government, business and education. The Bureau of the Census (BOC) has dealt with the first of these problems in making available estimates...

  • The US labour challenge. Greenwood, Al // ICIS Chemical Business;6/20/2016, Issue 4469, p1 

    The article reports on statistics from the U.S. Bureau of Census which reveal that the chemical industry is facing a shortage of worker supply as the older baby-boomer employees prepare to retire and there is heavy turnover among the younger millennial workers. Chemical companies are facing a...

  • Hot Stuff. Griffin, Cynthia E.; Neal, Victoria // Entrepreneur;Dec1999, Vol. 27 Issue 12, p74 

    Examines the 1999 consumer trends in several demographic groups in the United States to determine opportunities for small businesses and entrepreneurs for 2000. Influence of babies and children on parents' purchasing decisions; Popular activities among teenagers; Consumer categories for...

  • Strategies Differ For Various Groups.  // Home Textiles Today;9/6/2004 Supp 25th Anniversary, p100 

    The article focuses on the aging Baby Boomers which are the most powerful market group with an estimated buying power of $2.5 trillion. Boomers will continue to be a major force for the next 20 years, as of 2004, as they enter the part of their careers when they earn peak incomes. Yet marketers...

  • CHAPTER 11: BABY BOOMER CONSUMERS.  // Consumer Behavior;2007, p68 

    Chapter 11 of the book "Consumer Behavior" is presented. It profiles Baby Boomer consumers in the U.S. in terms of their buying power, discretionary spending priorities, media use and online purchases. The characteristics of baby boomers as consumers is discussed. Some marketing tips for...

  • Grey future in store for baby boomers with cash to spare. Pacey, Emily // Design Week;11/29/2007, Vol. 22 Issue 48, p7 

    The article reports on the results of Verdict's study of the spending habit of the baby boomer generation in Great Britain. According to the study, consumers over the age of 65 by the year 2017 will be spending 75 percent more than the current equivalent generation. It claims that every aspect...

  • Baby Boomers.  // License!;Jun2005, Vol. 8 Issue 5, p82 

    This article presents information on the attitude of baby boomers as consumers in the U.S. The Census Bureau data historically confirms that households headed by 45- to 54-year-olds have the highest median income of any age group. In 2000, households headed by Boomers ages 35 to 54 had an...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics