TITLE

Getting on board with 'Boom'-ing fashion trends

AUTHOR(S)
Moroz, Yelena
PUB. DATE
December 2007
SOURCE
Retailing Today;12/10/2007, Vol. 46 Issue 1818, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the general population of baby boomers in the U.S. According to the 2005 Census Bureau, baby boomer population surpasses almost 78 million. Such demographic typically spends more than previous generations, unlike teenagers who relish at the idea of a store that focuses on their youthfulness. For boomers, shopping for apparel is just as purchasing a wine.
ACCESSION #
28566005

 

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