TITLE

The Art of the Message

AUTHOR(S)
Westen, Drew
PUB. DATE
January 2008
SOURCE
MediaWeek;1/28/2008, Vol. 18 Issue 4, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses three political advertisements by candidates in the 2008 Presidential election, including Hillary Clinton, Mitt Romney, and John McCain. The author examines how several advertisements tied to dispel positive and negative aspects of candidate brands, and how they got voters to feel.
ACCESSION #
28816097

 

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