TITLE

The Art of the Message

AUTHOR(S)
Westen, Drew
PUB. DATE
January 2008
SOURCE
Adweek;1/28/2008, Vol. 49 Issue 3, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines how a political campaign develops its message for its candidate. The article focuses on television advertisements from 2008 Presidential candidates, Democratic Senator Hillary Clinton, and Republicans Mitt Romney and Senator John McCain. Clinton's advertisement titled "Proud" highlights her connections with her mother and daughter, which is aimed at making her seem more human and less cold.
ACCESSION #
28838377

 

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