The Consumer

Dolliver, Mark
January 2008
Adweek;1/28/2008, Vol. 49 Issue 3, p33
Trade Publication
The article presents news briefs concerning various consumer research studies and polls. In a survey conducted by the periodical "Economist" and YouGov, 62 percent of the respondents believed that the United States would experience a recession in 2008. According to Yankelovich polling, older adults are more likely than younger people to participate in green activities and initiatives. A BIGresearch poll found that 41 percent of television viewers change the channel when advertisements come on.


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