TITLE

Addleshaw Goddard to build roster for branding push

AUTHOR(S)
Exon, Mike
PUB. DATE
January 2008
SOURCE
Design Week;1/31/2008, Vol. 23 Issue 5, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Addleshaw Goddard, a corporate lawyer, to build a roster of design consultancies in Great Britain. Goddard plans to create the country's first law firm brand. He said the team will make up a collective design team who will champion each other, inspire each other and produce some of the most forward-thinking collateral, events and campaigns of any industry.
ACCESSION #
29987838

 

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