A critical look at risk messages

Wolters, Mark Anthony
February 2008
Fraser Forum;Feb2008, p24
The article discusses the individuals' attitudes to messages about risk. An individual's health and happiness may depend upon the risk messages he encounters or perceives based on statistics. Studies of risk perception have indicated that many subjective factors, mainly fear, can strongly influence a person's perceived level of risk. As individual decision-makers, what one thinks, knows and feels about risks plays a powerful role in the broader context of risk in society.


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