TITLE

Food spend rises despite ad crackdown

AUTHOR(S)
York, Emily; Hampp, Andrew
PUB. DATE
February 2008
SOURCE
Advertising Age;2/25/2008, Vol. 79 Issue 8, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the U.S. Federal Trade Commission (FTC) regulations preventing the advertising of unhealthful foods on television programs for children did not result in a dramatic falloff of spending by food industry companies at the cable television networks Nickelodeon and Cartoon Network in 2007. Companies such as McDonald's, Kellogg, and Campbell Soup presented advertising for healthier foods to cope with the ban.
ACCESSION #
30077440

 

Related Articles

  • Kids upfront moves slowly. Burgi, Michael // MediaWeek;05/11/98, Vol. 8 Issue 19, p6 

    Reports on the slow activity seen in the children's television advertising in the United States during the first months of 1998. Mattel's continued absence in the market; Drop seen in Disney's syndication block; Others missing in the kids syndication block.

  • Nick Dials in Wireless. Crupi, Anthony // MediaWeek;8/25/2008, Vol. 18 Issue 30, p6 

    The article reports that television network Nickelodeon signed AT&T as its first wireless client. AT&T agreed to advertise on the show "iCarly" in order to target young tweenagers. The show allows viewers to generate their own content into the show. AT&T's advertisements will show kids how their...

  • Skoda targets schoolkids in Fabia TV ad campaign.  // Marketing Week;5/17/2007, Vol. 30 Issue 20, p13 

    The article reports that Skoda AS has rolled out its new advertising campaign on Nickelodeon UK's preschool television channel, Nick Jr, for the launch of its new Fabia model in Great Britain. It has been reported that it is the first time that an automobile manufacturer has advertised on...

  • FTC: No Rise In Junk-Food Ads. Eggerton, John // Broadcasting & Cable;6/4/2007, Vol. 137 Issue 23, p28 

    The article focuses on a 2004 study by the U.S. Federal Trade Commission (FTC) finding no increase in junk food advertisements on children's television programs from a survey done in 1977. The report, issued in May 2007, noted that in both years, junk food advertisements represented 95 percent...

  • Kids' TV up despite regulatory challenges. HAMPP, ANDREW // Advertising Age;3/7/2011, Vol. 82 Issue 10, p1 

    The article discusses television broadcasting finance related to the broadcasting of children's television programs. The impact of 2007 regulations on advertising for food industry products issued by the U.S. Federal Communications Commission (FCC) is considered. An overall increase in...

  • Kids' upfront growth spurt ends on obesity, toy woes. Atkinson, Claire // Advertising Age;2/14/2005, Vol. 76 Issue 7, p4 

    Reports on the developments in the children's television advertising market in the U.S. as of February 14, 2005. Factors that contribute to possible stunting of market growth in this sector; Expectations by television networks regarding the performance of the children's market.

  • Market expected to be flat, at just under $1B. Hampp, Andrew // Advertising Age;2/25/2008, Vol. 79 Issue 8, p12 

    The article examines prospects for the "upfront" advertising sales presentation for the 2008-2009 television season for children's television programs. The market is expected to be flat, remaining at approximately $1 billion. While spending by food industry firms is expected to decline,...

  • BEHIND THE BATTLE FOR CHILDREN'S MARKETING DOLLARS. Hampp, Andrew // Advertising Age;6/7/2010, Vol. 81 Issue 23, p9 

    The article discusses the competition for children's marketing dollars. With an increasing number of children's television networks, there will be increased competition for a decreasing amount of advertising dollars. According to Drew Crum, children's marketing analyst for the investment firm...

  • Ad ban no cure for kids TV.  // Advertising Age;8/5/1991, Vol. 62 Issue 32, p14 

    Argues that a ban on advertisement during children's television programs in the U.S. is not the solution to the problems on children's health identified by the American Academy of Pediatrics. Discussion on the issue; Explanation on how advertises react to the issue.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics