Food spend rises despite ad crackdown

York, Emily; Hampp, Andrew
February 2008
Advertising Age;2/25/2008, Vol. 79 Issue 8, p13
Trade Publication
The article reports that the U.S. Federal Trade Commission (FTC) regulations preventing the advertising of unhealthful foods on television programs for children did not result in a dramatic falloff of spending by food industry companies at the cable television networks Nickelodeon and Cartoon Network in 2007. Companies such as McDonald's, Kellogg, and Campbell Soup presented advertising for healthier foods to cope with the ban.


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