TITLE

Goodrich taps Doner

AUTHOR(S)
Gazdik, Tanya
PUB. DATE
February 1998
SOURCE
Adweek Midwest Edition;02/16/98, Vol. 39 Issue 7, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on B.F. Goodrich returning to television for the first time in a decade. Identification of the advertising campaign; Information on W.B. Doner & company, the firm handling the account; What the campaign is geared to; Details on the predicted performance of the advertisements.
ACCESSION #
302513

 

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