TITLE

I Want My ITV

AUTHOR(S)
Booth, Stephen A.
PUB. DATE
April 2000
SOURCE
Brandweek;04/17/2000, Vol. 41 Issue 16, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on interactive television (ITV) technology. Benefits of ITV to programmers and advertisers; Forecast on revenues from ITV; Advertisement on ITV.
ACCESSION #
3029700

 

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