TITLE

Types of vertical exchange relationships: An empirical re-examination of the cadre/hired-hand

AUTHOR(S)
Tanner Jr., John F.; Ridnour, Rick E.; Castleberry, Stephen B.
PUB. DATE
June 1997
SOURCE
Journal of Marketing Theory & Practice;Summer97, Vol. 5 Issue 3, p109
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Re-examines the depiction of types of vertical exchange relationships. Use of a two-dimensional measure of quality of vertical exchange relationships; Measurement of the vertical exchange relationship quality; Influence of vertical exchange relationship types on performance and satisfaction.
ACCESSION #
309165

 

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