CGU brand faces axe in merger plan

Whitfield, Paul
February 2000
Marketing (00253650);2/24/2000, p4
Trade Publication
Reports on the possibility that CGU's retail brand will be dropped in favor of Norwich Union's should the proposed merger of the British insurers go ahead. Concerns over the future of CGU's senior marketers and its advertising agency McCann-Erickson; Remarks of a spokeswoman for both companies.


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