TITLE

STRENGTHENING PRODUCTIVE CAPACITIES IN EMERGING ECONOMIES THROUGH INTERNATIONALISATION: EVIDENCE FROM THE APPLIANCE INDUSTRY

AUTHOR(S)
Bonaglia, Federico; Goldstein, Andrea
PUB. DATE
July 2007
SOURCE
OECD Papers;2007, Vol. 7 Issue 7, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article provides information how emerging developing country multinational enterprises (MNEs) may follow different patterns to be globally competitive. It analyzes how three new MNEs, Haier, Mabe and Arcelik, quested for global growth by accelerated internationalization combined with strategic development. In addition, the three new MNEs supplemented their strategic partnership with established MNEs to advance their operations to produce new product lines developed through their own design, trademark and marketing capabilities.
ACCESSION #
31142623

 

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