Marketing 2008 - a discipline in crisis

Ambler, Tim
January 2008
Marketing (00253650);1/16/2008, p26
Trade Publication
The article presents the findings of the report by Deloitte & Touche LLP on the role of marketing in driving business growth among European companies. The report suggests that the involvement of senior marketers in the overall director of the business is not an assurance of the growth of the organization. It also states that 81% of chief executives believe that marketing is a key factor for growth, while 85% say it is crucial to developing strategy.


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