TITLE

Marketing 2008 - a discipline in crisis

AUTHOR(S)
Ambler, Tim
PUB. DATE
January 2008
SOURCE
Marketing (00253650);1/16/2008, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the findings of the report by Deloitte & Touche LLP on the role of marketing in driving business growth among European companies. The report suggests that the involvement of senior marketers in the overall director of the business is not an assurance of the growth of the organization. It also states that 81% of chief executives believe that marketing is a key factor for growth, while 85% say it is crucial to developing strategy.
ACCESSION #
31216510

 

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