TITLE

Student Marketing 2.0: Tapping into Social Networks

AUTHOR(S)
Allocca, Jerry
PUB. DATE
March 2008
SOURCE
Recruitment & Retention in Higher Education;Mar2008, Vol. 22 Issue 3, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the social networking sites as communication tool for university students and administration. Published in "Campus Technology," National Research Center for College & University Admissions found that 75% of surveyed college students prefer to interact with admissions department and student counselors online and via instant messaging. The link, www.myspace.com/collegesanduniversities, was created by MySpace as a special section for colleges and universities. The author mentions that popularity of online socializing can be used by students to receive and give information.
ACCESSION #
31218765

 

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