Student Marketing 2.0: Tapping into Social Networks

Allocca, Jerry
March 2008
Recruitment & Retention in Higher Education;Mar2008, Vol. 22 Issue 3, p6
The article discusses the social networking sites as communication tool for university students and administration. Published in "Campus Technology," National Research Center for College & University Admissions found that 75% of surveyed college students prefer to interact with admissions department and student counselors online and via instant messaging. The link, www.myspace.com/collegesanduniversities, was created by MySpace as a special section for colleges and universities. The author mentions that popularity of online socializing can be used by students to receive and give information.


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