TITLE

Studying Shopper Behavior

AUTHOR(S)
Gordman, Robert
PUB. DATE
March 2008
SOURCE
Chain Store Age;Mar2008, Vol. 84 Issue 3, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on a shopping behavior survey conducted by KPMG LLP. The survey found that mass retailers continued to hold onto the most wallet share in 2007 and it confirmed that consumer money was tighter during the past holiday season, as buyers shifted their spending toward the Internet and power retailers. It also found that environmental concerns and global manufacturing issues had a greater affect on consumer-spending decisions in 2007. Respondents expressing a willingness to pay more for eco-friendly gifts.
ACCESSION #
31293691

 

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