TITLE

Mail stays ahead of DM pack

AUTHOR(S)
Darby, Ian
PUB. DATE
March 2000
SOURCE
Marketing (00253650);3/9/2000, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on direct marketing agencies' reliance on direct mail. Increased budgets in areas such as new media; Major concerns of marketers; Consolidation trend.
ACCESSION #
3133690

 

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