TITLE

Global business hasn't resolved cultural division

AUTHOR(S)
Mazur, Laura
PUB. DATE
December 1999
SOURCE
Marketing (00253650);12/2/1999, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Opines that the trend towards globalization has not really resolved the issue of cultural division in the corporate world. Vodafone AirTouch's takeover bid on Mannesman; Challenge of acquiring marketing colleagues from diverse backgrounds; Business opportunities for consultants.
ACCESSION #
3134053

 

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