TITLE

PR hits the highest points of success

AUTHOR(S)
Gofton, Ken
PUB. DATE
November 1999
SOURCE
Marketing (00253650);11/25/99 Supplement Top 200, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights trends affecting public relations agencies in Great Britain. Ranking of the top 30 agencies based on fee income in 1998; Impact of the Internet, digital technology and electronic commerce; Shift of image from that of a supplier to a boardroom consultant; Takeovers and mergers. INSET: Microsoft..
ACCESSION #
3139051

 

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