Beyond Visual Literacy Part Two Visual Illiteracy and Intuitive Visual Persuasion The Academy and the Media

Williams, Rick
April 2000
Journal of Visual Literacy;Spring2000, Vol. 20 Issue 1, p111
Academic Journal
In Part One of Beyond Visual Literacy, 1 developed a theory of cognitive balance that explored a parallel and complementary relationship between the two primary cognitive processing systems that use Rational and Intuitive Intelligences as independent, but integrated cognitive processes. I also developed the concepts that Visual Intelligence is a primary Intuitive Intelligence and that a cultural, economic, educational, and scientific bias against the development of Intuitive Intelligences has created an Intuitive Illiteracy in our society. In Part Two, I will address the role of a Rationally-biased educational system in the proliferation of Visual Intuitive Illiteracy, and the subsequent role of the media as the educators and exploiters of Visual Intuitive Intelligence.


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