Social Media Sea-Change

Heyl, Sherry; Keyser-Squires, Julie
April 2008
Hospitality Upgrade;Spring2008, p152
Trade Publication
The article offers tips in developing a blog strategy in the U.S. It revealed that blogs and bloggers influence and affect companies in one way or another because through it, one can find suggestions, comments and informations which could be useful in improving the services offered by the enterprise. Factors that need to be considered in writing a blog include the company's strategic objectives, with whom does the company want to speak and what it wants to say, the number of authors in the blog and how frequent it should be posted.


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