War in Iraq: the PR battles

Hill, Adam
March 2008
PRWeek (London);3/14/2008, p24
Trade Publication
The article reports on the evolution of PR strategies being used since the beginning of the Iraq war in 2003 up to the present. The Ministry of Defence (MoD) is now leaning towards a more personal approach using first-hand experiences of those men and women who served in Iraq. The Royal British Legion meanwhile advocates its Honour the Covenant campaign which urges the Government to provide for better welfare for injured service personnel. Stop the War Coalition (STW) has been consistent with its view towards public perception of the war.


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