CRUK shake-up in bid to raise extra £100m

Hoffbrand, Jenny
February 2008
Precision Marketing;2/8/2008, Vol. 20 Issue 8, p2
The article reports on the corporate reorganization of Cancer Research UK's fundraising and communications department as part of its plans to increase its charitable income by over £100 million by 2010. The cancer charity has realigned its communications, information, fundraising and supporter marketing functions to facilitate their targets. The new department will be split into six divisions, the supporter marketing, high value relationships, trading, among others.


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