TITLE

WEB ADS MIGHTY IN BLIGHTY

AUTHOR(S)
Clarke, Steve
PUB. DATE
April 2008
SOURCE
Daily Variety;4/9/2008, Vol. 299 Issue 3, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the bracing of the Internet to replace TV as Blightly's biggest advertising medium in Great Britain. The author stated that the emergence of TV catch-up services such as BBC iPlayer and on demand service 40D of Channel 4 has helped in driving people to the Web and making people feel more at home watching video online. He added that social networking sites such as MySpace and Bebo continue to have a massive impact on the ad market.
ACCESSION #
31695738

 

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