TITLE

Eurostar ticket sales swell with revenue management

AUTHOR(S)
Grant, Ian
PUB. DATE
March 2008
SOURCE
Computer Weekly;3/18/2008, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the effect of implementing revenue management software package on the business of Eurostar, the high-speed rail service that links Great Britain with Europe. The implementation attracted record numbers of passengers and boosted sales by 15.5%. Eurostar had its best year to date in 2007, carrying 8.26 million passengers, 5% up on the previous year, pushing sales to £599m. John Waddington, Eurostar's revenue optimisation senior manager, said JDA's revenue management software, implemented in early 2006, had more than doubled the number of opportunities to change pricing in response to demand.
ACCESSION #
31698185

 

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