TITLE

Lands of hype and glory

AUTHOR(S)
Simms, Jane
PUB. DATE
April 2008
SOURCE
Director;Apr2008, Vol. 61 Issue 8, p48
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article highlights the views of several brand management experts on place branding. Simon Anholt explains that the brand image of a place is determined by a number of factors, including government policies, culture and heritage and business opportunities. Jonathan Hall of Added Value believes that the risks of the multi-layered approach are most obvious in Spain. Hugh Davidson emphasizes that the number of different constituencies involved is what makes place branding so difficult.
ACCESSION #
31717848

 

Related Articles

  • Places. Identity, Image and Reputation. Kavaratzis, Mihalis // Journal of Town & City Management;2010, Vol. 1 Issue 2, p222 

    The article reviews the book "Places: Identity, Image and Reputation" by Simon Anholt.

  • You're stuffed if you believe this Turkey. Ritson, Mark // Marketing (00253650);8/10/2005, p19 

    This article discusses issues related to the banking industry. The Nation Brands Index (NBI) was published last week. According to author Simon Anholt and market research firm GMI, Australia is the world's strongest nation brand, while the Czech Republic, Russia and Turkey are the weakest. Even...

  • How to Measure A Nation's image. DENMAN, ROB // Site Selection;Nov2012, Vol. 56 Issue 6, p22 

    The article focuses on the views of Simon Anholt, independent government policy advisor, related to a country's brand image, expressed at FDI Marketing and Communications Seminar held in September 2012 in London, England. He discussed the Anholt-Gfk Roper Nation Brands Index that measures the...

  • Australia on Top, U.S. Down Under in Poll. Wasserman, Todd // Brandweek;7/25/2005, Vol. 46 Issue 28, p9 

    Presents the results of a survey on which country has the greatest brands devised by author Simon Anholt to be released on August 1, 2005. Australia; Canada; Italy.

  • Plug into Your National Brand. Anholt, Simon // International Trade Forum;2005, Issue 4, p20 

    Interviews Simon Anholt, a leading specialist in creating brand strategies for countries, regions and cities. Role of brand image of a developing country in its market positioning and international profile; Concept of Brand New Justice; Lessons learned from the International Trade Commission's...

  • Simon Anholt spricht zum Thema „Globaler Wandel“.  // Tagungs-Wirtschaft;Jul2007, Vol. 31 Issue 4, p88 

    This article reports on the International Association of Congress Centres (AIPC) conference in July 2007. The theme of the conference is "Responding to Global Change" and will feature a keynote address from Simon Anholt, the author of "Competitive Identity: The New Brand Management for Nations,...

  • Simon Anholt headlines AIPC "Global Change" theme.  // Tagungs-Wirtschaft;Jul2007, Vol. 31 Issue 4, p90 

    This article reports on the International Association of Congress Centres (AIPC) conference in July 2007. The theme of the conference is "Responding to Global Change" and will feature a keynote address from Simon Anholt, the author of "Competitive Identity: The New Brand Management for Nations,...

  • Brand Brooklyn. CHAPPATTA, BRIAN // Crain's New York Business;12/13/2010, Vol. 26 Issue 50, p3 

    The article discusses the significance of the name Brooklyn, New York City, in most brands. It has been stated that the number of firms trying to tap the Brooklyn name is growing. Steve Hindy, president of Brooklyn Brewery, tells that it is a rich and diverse place and it means different things...

  • CORRECTION.  // Crain's Chicago Business;5/21/2012, Vol. 35 Issue 21, p0002 

    A correction to the article concerning businessman Simon Anholt that was published in the May 14, 2012 issue is presented.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics