TITLE

WHAT POLLS CAN AND CANNOT TELL US ABOUT PUBLIC OPINION: KEYNOTE SPEECH AT THE 60TH ANNUAL CONFERENCE OF WAPOR

AUTHOR(S)
Lang, Kurt
PUB. DATE
March 2008
SOURCE
International Journal of Public Opinion Research;Spring2008, Vol. 20 Issue 1, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article examines the nature and function of public opinion. It explores the notion of popular sovereignty affirmed on the idea that a genuine democracy is ruled by the people. The author discusses the three conceptually distinct types of collective behavior, which are the mass behavior, crowd action, and collective advocacy that uses a range of strategies. Furthermore, it indicates the difference of a market model of public opinion with a discourse model which is viewing public opinion as emergent phenomenon.
ACCESSION #
31721581

 

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