GM may realign marketing leadership

LaReau, Jamie
April 2008
Automotive News;4/7/2008, Vol. 82 Issue 6302, p1
Trade Publication
The article offers information regarding the prospective changes in the marketing division of General Motors Corp. It is told that General Motors North American marketing chief Mark LaNeve may revamp GM's sales, service and marketing to handle key functions through retail channels rather than through a centralized setup. It is also stated that the new move would mean that each of GM's four sales channels will have one sales executive under the brand general manager.


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