TITLE

GM may realign marketing leadership

AUTHOR(S)
LaReau, Jamie
PUB. DATE
April 2008
SOURCE
Automotive News;4/7/2008, Vol. 82 Issue 6302, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information regarding the prospective changes in the marketing division of General Motors Corp. It is told that General Motors North American marketing chief Mark LaNeve may revamp GM's sales, service and marketing to handle key functions through retail channels rather than through a centralized setup. It is also stated that the new move would mean that each of GM's four sales channels will have one sales executive under the brand general manager.
ACCESSION #
31791661

 

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